The eMerite company evaluates customer’s consumer behavior by electronic measurement technologies. We design website effective structure and content in accordance with measured preferences of their visitors (User Experience). We monitor company and brand rating on social networks and other discussion forums. Newly we provide „neuromarketing“ measurement of emotions – research of unconscious psychophysiological reaction of consumers to advertising incentives.
Martin Petrášek, director and coordinator of PROWEB & SOCIO & NEURO services
Originally an investigative journalist and television reporter. In 2002 he co-founded eMerite. He’s a fan of modern technologies, ice hockey, birds singing and the fragrance of forest. He lives his life in the spirit of the words of General G. Patton: “If everyone is thinking alike, then somebody isn’t thinking.”
Mgr. Kateřina Tatková, analyst and consultant of PROWEB & SOCIO services
The pedagogical degree from the Faculty of Arts at the Charles University in Prague was useful not only for her previous profession as a journalist but it is also suitable for her current position in eMerite. She enjoys her work, in which she can learn something new and her favourite motto is: “Problems are there to be solved.”
Marcela Křižková, analyst of SOCIO services
Graduated economist, in eMerite she makes good use of the experience gained in analyst positions in the bank, advertising agencies and as an editor.
Zuzana Baláková, analyst of SOCIO services
She graduated from Marketing Communications and PR at the Faculty of Social Sciences at Charles University, currently she attends the University of Economics in Prague. She is interested in research, psychology, and, of course, in marketing. She loves food and animals. In her free time she tries to see through to the end of the rainbow.
Ing. Blanka Petrášková, analyst of SOCIO services
Graduated from the College of Commerce in Prague. She refills energy from traveling, visiting cultural events and sport.
Blanka Kudrnová, analyst of SOCIO services
Student of the Faculty of Social Sciences with a positive relationship to marketing, Damien Hirst and linguistic (and other) delicacies.
Ondřej Štarman, analyst and consultant of PROWEB services
He studies Marketing Communications and Public Relations at the Faculty of Social Sciences at the Charles University in Prague. He is interested in news in the area of marketing activities, especially on social networks. He follows the words of E. Hubbard: “The greatest mistake you can make in life is to be continually fearing you will make one.”
Ing. Pavel Rosenlacher, technologist and analyst of NEURO services
In his diploma thesis at the University of Finance and Administration in Most he engaged in neuropsychology and its applications in sales and marketing. During his PhD Studies at the Faculty of Biomedical Engineering CTU he engages in neuromarketing and the use of so-called biofeedback. He is a supervisor of master students of CTU and The University of Finance and Administration who participate in the research activities aimed at evaluating the emotional states important for the effectiveness of marketing communication tools.
Mgr. Michal Tomčík, sociologist and analyst of NEURO services
He graduated from sociology and Adult Education at the Palacky University in Olomouc. He leads lectures of general sociology and sociological methodology at The University of Finance and Administration. In his doctoral studies at the University of St. Cyril and Methodius in Trnava he focuses on issues of social and qualification profile of marketing specialists.
PhDr. Jaroslav Jančík, psychologist and analyst of NEURO services
He graduated from the Faculty of Education and Faculty of Arts at the Charles University in Prague. He has worked in Department of Psychology, Faculty of Education in Ústí nad Labem. For many years he has worked as a psychologist (eg. he was constructing a device for recording brain alpha waves). He has repeatedly worked in China, the Netherlands and Russia. He collaborated on a project of psychosomatic clinics in Imst, Austria and Reha-center in Windischgarsten. Since 2008 he intensively engages in neuromarketing as an external employee of the Department of marketing communications at the University of Finance and Administration in Most. He collaborates with foreign research institutes: from the leading exponent of neuromarketing in Germany Dr. Hans-Georg Hausel he received approval to use his patented typology and methodology for the research purposes, after a face to face meeting he is also able to use results of neuroeconomics laboratory at the Zhejiang University in the Chinese city of Hangzhou.